Statistics for Banks
The most recent publication from the American Banking Association’s “Marketing Journal” included an interesting article from the highly regarded Platt Institute about the use of digital signage within...
View ArticleFinding Payback
In their July-August issue of Bank Marketing Magazine, The American Banker’s Association profiled 4 U.S. bank’s usage of digital signage in the branch. They highlighted the reasons these banks chose to...
View ArticleOn-Hold Messaging Best Practices
According to a CNN survey – Without messages or music, nearly 60% of business callers placed on-hold will hang up and almost 30% of these callers won’t call back. If you look at every caller as a...
View ArticleClik here to view.
What prompts action via mobile device?
According to a survey from Frank N. Magid Associates, close to six out of every ten U.S. consumers (58%) are using smartphones and on-third (33%) are using tablets. With smart phone usage expected to...
View ArticleThe Multi-Channel Marketing Conundrum
For the better part of our industry’s lifespan, the focus of customer engagement has been in the branch. In general, budgets, people, products, and marketing efforts were centered on generating...
View Article5 Things to Consider Before a Financial Institution Installs an Interactive...
Device proliferation is a fact of life in business today. Whether for personal or business reasons, we are tied to electronics all day, every day. We rely on them for everything from tonight’s dinner...
View ArticleClik here to view.
What’s Happening to the Branch?
When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that financial institution? Did you make a...
View ArticleBranch Transformation: The Data Behind the Trend
With traditional transactions continuing to move toward mobile and online banking, financial institutions are considering how the branch fits into their distribution strategy. While the dust seems to...
View ArticleThe Anatomy of the Financial Marketing Department
The discussion boards are buzzing around the makeup of a good financial marketing department. Many Marketing Executives are inquiring about the best team structure and the skill-sets needed in today’s...
View Article5 Takeaways from Codigo’s 2015 Branch Transformation Report
Transforming traditional banking centers to fit modern consumer behavior and evolving mobile technologies is a challenge all banks and credit unions face today. It’s the talk of the industry— and...
View ArticleStatistics for Banks
The most recent publication from the American Banking Association’s “Marketing Journal” included an interesting article from the highly regarded Platt Institute about the use of digital signage within...
View ArticleFinding Payback
In their July-August issue of Bank Marketing Magazine, The American Banker’s Association profiled 4 U.S. bank’s usage of digital signage in the branch. They highlighted the reasons these banks chose to...
View ArticleOn-Hold Messaging Best Practices
According to a CNN survey – Without messages or music, nearly 60% of business callers placed on-hold will hang up and almost 30% of these callers won’t call back. If you look at every caller as a...
View ArticleClik here to view.
What prompts action via mobile device?
According to a survey from Frank N. Magid Associates, close to six out of every ten U.S. consumers (58%) are using smartphones and on-third (33%) are using tablets. With smart phone usage expected to...
View ArticleThe Multi-Channel Marketing Conundrum
For the better part of our industry’s lifespan, the focus of customer engagement has been in the branch. In general, budgets, people, products, and marketing efforts were centered on generating...
View Article5 Things to Consider Before a Financial Institution Installs an Interactive...
Device proliferation is a fact of life in business today. Whether for personal or business reasons, we are tied to electronics all day, every day. We rely on them for everything from tonight’s dinner...
View ArticleClik here to view.
What’s Happening to the Branch?
When was the last time you stepped foot into a bank or a credit union? Today, yesterday, last week, last month? And, why? Why did you actually go into that financial institution? Did you make a...
View ArticleBranch Transformation: The Data Behind the Trend
With traditional transactions continuing to move toward mobile and online banking, financial institutions are considering how the branch fits into their distribution strategy. While the dust seems to...
View ArticleThe Anatomy of the Financial Marketing Department
The discussion boards are buzzing around the makeup of a good financial marketing department. Many Marketing Executives are inquiring about the best team structure and the skill-sets needed in today’s...
View Article5 Takeaways from Codigo’s 2015 Branch Transformation Report
Transforming traditional banking centers to fit modern consumer behavior and evolving mobile technologies is a challenge all banks and credit unions face today. It’s the talk of the industry— and...
View Article
